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How Smart Deep Links Improve Mobile Marketing
Smart deep links reduce the steps between a mobile campaign and the right content by opening an installed app or using a suitable fallback.The problem with ordinary mobile linksA standard website link usually opens a browser. That is appropriate for...
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How to Use UTM Parameters for Campaign Tracking
What UTM parameters doUTM parameters are labels added to a destination URL. When someone follows the link, an analytics platform can use those labels to classify the visit. The parameters do not change the page content.Google Analytics identifies...
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How to Create Branded Short Links
What makes a short link brandedA branded short link uses a custom domain or subdomain instead of the platform's standard domain. The alias after the slash identifies the destination or campaign. Together, the domain and alias create a compact address...
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How to Track Link Clicks and Understand Your Audience
What link tracking recordsWhen a managed link is opened, the platform can record an event and redirect the visitor. Common reports include total clicks, unique or approximate visitors, dates, referrers, countries, devices, browsers and operating...
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What Is a URL Shortener and How Does It Work
A simpler way to share long web addressesA URL shortener converts a long destination address into a shorter link. When someone selects the short link, a server reads its unique alias and redirects the visitor to the original destination. The visitor...
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