Blog
How Smart Deep Links Improve Mobile Marketing
Smart deep links reduce the steps between a mobile campaign and the right content by opening an installed app or using a suitable fallback.The problem with ordinary mobile linksA standard website link usually opens a browser. That is appropriate for...
Read more
How to Use UTM Parameters for Campaign Tracking
What UTM parameters doUTM parameters are labels added to a destination URL. When someone follows the link, an analytics platform can use those labels to classify the visit. The parameters do not change the page content.Google Analytics identifies...
Read more
QR Code Safety How to Protect Your Customers
Why QR codes require careA QR code can open a website as quickly as a normal link, but people cannot read its destination by looking at the pattern. Scammers take advantage of that uncertainty by placing altered stickers over legitimate codes or...
Read more
How to Create Branded Short Links
What makes a short link brandedA branded short link uses a custom domain or subdomain instead of the platform's standard domain. The alias after the slash identifies the destination or campaign. Together, the domain and alias create a compact address...
Read more
Seven Ways Small Businesses Can Use QR Codes
1 Share current menus and service listsRestaurants, salons and service businesses can connect printed table cards or counter signs to a mobile menu or service list. A dynamic code allows the destination to be updated without reprinting the sign.2...
Read more
What Is a Bio Page and Who Should Use One
One link with a focused purposeMany social profiles allow only one prominent website link. A bio page turns that single link into a small mobile landing page containing several carefully selected destinations.It is not meant to replace a full...
Read more